Our Core Competence
For us building trust is the central task of communication – among the target audience, among journalists or among politicians. Only trustworthy messages reach their targets. And only people who are understood, are trusted. Our particular strength lies in developing clear messages and getting to the heart of complicated issues – always in an understandable language. This is why we have made the >> in-the-loop-principle the guideline of our work: we examine all communication measures strictly through the eyes of the target group, and tailor all messages to our clients.
In cooperation with our clients, we analyse their communication needs and opportunities. In this process we focus on features that make our clients interesting for the target audience. Based on those features, we create messages, themes and tools – from media relations to lobbying, from online communication to directly addressing the target audience.
We support our clients in controlling risks that may arise from their activities. Our >>risk barometer offers a tool for developing an early warning system.
Our communication training prepares our clients for personal meetings with journalists or politicians, while the crisis prevention training helps them to deal with emergencies. Critical questions are also an important part of the crisis preparation, since our clients can expect sincere consultancy from us.
That is what Kohl PR stands for. Since 1984.