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Individual Attention Instead of Anonymous Mass Mailing | Kohl-PR

Individual Attention Instead of Anonymous Mass Mailing

DThe media sees itself confronted by a growing flood of information. For this reason, it is increasingly insufficient to rely solely on issuing press releases. Personal contact with media representatives is becoming increasingly important. This is the only way to learn what concrete information is in demand, and in what form it should be delivered.

 

  • Which journalists are responsible for the particular topic?
  • How can they be successfully addressed without becoming bothersome?
  • What topics are so interesting that they could result in a meeting with an editor?

We plan the establishing of media contacts on the basis of these questions, so that they are as useful as possible for our clients and for the journalists. It is only in this manner that we can achieve the largest possible media presence for our clients.