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Text and Design: One Message | Kohl-PR

Text and Design: One Message

Our content and graphic design of publications such as customer or employee magazines, brochures and flyers, illustrated books and business reports are oriented around simple principles: the messages are understandable for the target group and written in suitable language. The graphics support this comprehensibility. However, they place an emphasis on particular areas in order to increase attractiveness and acceptance. Images play an important role. For this reason, we only work with professional and highly qualified photographers.

 

  • Are the central messages of our client made clear?
  • Are they supported by the graphic design?
  • Is the text understandable and entertaining?
  • Does the graphic design attract attention?
  • What communication campaigns can we use to support the distribution of the new publication?


These are some examples of the questions which we continually pose to ourselves during the development of publications. Naturally, our clients receive text development, design, material selection, printing and marketing as services bundled under one roof.