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We Are Your Sparring Partner for Media Work | Kohl-PR

We Are Your Sparring Partner for Media Work

The media is flooded with press releases. The news agencies see more than 10,000 of them every single day. Anyone who wants to make their voice heard via a press release must be prominent, have something new to share, and offer utility or entertainment. If this is not the case, the press release will end up in the physical or electronic waste basket. When it comes to press releases, we use our journalistic know-how to assume the role of the journalists as a sparring partner and ask critical questions:

 


  • Do I really want to read this or is the waste basket the best place for this?
  • Why is this important or interesting for my audience?
  • Can someone without any experience of the topic understand this?
  • Will the text scare off journalists because it sounds too much like advertising?
  • What are the arguments against publishing this?

 

It may not always be easy to answer these questions honestly, since of course everyone always finds their information to be important. We see it as our task to package the information of our clients so that it is interesting for journalists. The selection of the appropriate medium is also part of this, as is the formulation of the information and its presentation. It is also just as important to us that we advise our clients honestly – and protect them from unsuccessful media activities when necessary.