The Agency with Journalistic Know-How

As a political correspondent and as a news editor, I continued to realise that there are four preconditions for successful reporting and thus successful communication:

• Only someone who listens and observes precisely can communicate or report in an exciting manner

• Only someone who expresses themselves in an easily understandable manner will be understood.

• Only someone who packages their information attractively will reach their audience.

• Only someone who provides information fairly and trustworthily will be accepted.

I bring this experience with me to my work at Kohl PR every day and these principles apply to everything that we do.

The communication with our clients is transparent, understandable and comprehensible. The same applies for our communication measures. Journalists, politicians and other contact partners can be certain that they will receive trustworthy information from Kohl PR.

We abide by the rules of the game: the “Sieben Selbstverpflichtungen (PDF) eines DPRG-Mitglieds” (“The Seven Self-Obligations of a DPRG Member” (DPRG: Deutsche Public Relations Gesellschaft – German Public Relations Association)), published by the German Council for Public Relations, are imposed without restrictions on our employees. The same applies for the OECD principles “Transparency and integrity in lobbying” (PDF).

Peter Rall
Managing Partner