Focus on Nutrition and Health

Nutrition, Health, Prevention

With growing economic pressure on our health system, the prevention of illnesses related to lifestyle is also taking up more space within the health and consumer policy discussion. The range of issues extends from programmes promoting physical activity, to nutrition labelling, through to the services of health insurance companies. Kohl PR has many years of experience in the areas of nutrition and prevention policy.

Consumer Protection

The requirements in the field of consumer protection have achieved a new level of quality: on the one hand, dealing with contradictory media information, various quality and test seals and ever-faster product development requires more competence from the consumers. On the other hand, it is harder than ever for companies and associations to communicate their concerns in a transparent manner which is also suitable for the target group. Kohl PR is equally well-versed in the topics of product and service quality and in questions of consumer information and competence.

Sustainability, Environment and Agricultural Topics

The enormously increased demand for organic and fair trade products, and concepts such as the “carbon footprint”, show it clearly: the topic of sustainability has reached the attention of the public. Politicians are also reaching beyond party divisions to promote a more efficient use of energy and resources. At the same time, companies and business associations are confronted with the accusation of “greenwashing” – making a trustworthy positioning more important for them now than ever before. Kohl PR knows the diverse challenges associated with the topic of sustainability, observes current trends and developments, and provides consultations with the required experience.

New Technologies

Technical progress means new opportunities – but also new risks, which are often assessed differently by political, business and consumer protection organisations. The range of consumer-relevant topics is large and extends from the current discussion of nanotechnology to security technology and to the topic of IT security. Kohl PR does not only follow the debates and political processes surrounding new technologies in conjunction with food and other consumer goods. The agency also has experience in the fields of eAccessibility, eGovernment and security systems.

Society and Social Aspects

The dialog with social multipliers holds a high value for Kohl PR. This target group is of particular significance when it is a matter of socially relevant and sensitive issues which are at risk of being drowned out in daily politics – such as social engagement, questions of intergenerational justices or sensitive topics such as interreligious dialog. Kohl PR has many years of experience in providing targeted information to relevant stakeholders and in establishing contact with experts and possible allies.