Your communication strategy – online and offline from a single source
We view communication as a strategic task with the ultimate aim of achieving sustainable results for our clients. Every new assignment therefore begins with the development of a strategy. On the basis of market, needs and target assessments, we work together with our clients to identify communications objectives. It is our aim to formulate our clients’ messages and communicate them through suitable channels in such a way that they reach the desired target audience. In order for this to succeed, it is paramount to put ourselves in the shoes of the respective target audience, and this forms the basis of our work. We will never rule out a potential channel for communication. Offline and online communication, as well as incorporating stakeholders and opinion leaders, all have an important role to play in our strategies. Only by combining these approaches can we bring about the desired success.
In the loop – our strategic approach
To keep someone in the loop: to keep someone up-to-date with the latest information. This English idiom sums up the strategic approach of Kohl PR to perfection. In order to reach your target audience, you need to know how they tick, where they get their information from and what they are interested in. If you don’t take the trouble to find this out, your message is destined to miss the mark and end up in the waste paper basket. That’s why we begin every assignment by carrying out an analysis. Who has said what about certain topics and the client, which target audiences are of crucial importance, what content is needed to satisfy their information requirements, and how can these target audiences be reached based on their use of the media? The answers to these questions form the basis for pinpointing the most promising communication channels.
Have the messages reached the target audiences? Have they been understood and accepted by the recipient? This is verified by means of continual monitoring and result analysis, which together form the basis for assessing the strategy and measures and adapting them where necessary.